BCC (part of the Peralta Colleges of the East Bay) has been slowly but surely developing an excellent alternative to the high-priced animation programs offered elsewhere. Not to knock those other, better-known institutions, but low and middle income students can’t necessarily afford one of the high-end schools (who have to subsidize faculty, real estate and TV ads with their tuition). But for some reason the Berkeley enrollment hasn’t quite taken off, despite being a solid program including artistic and technical training.
What gives? Is it a lack of adequate marketing? (The image above, from the enrollment brochure, couldn’t be more generic. It hardly speaks to the excitement and potential of animation.) The Bay Area is a world-wide hub of animation, but there doesn’t seem to be much interest from the big companies (you know who…) in supporting and nurturing fledgling animators and technicians. There’s a similar situation with ASIFA-SF, which, unlike ASIFA-Hollywood, is largely a student, independent artist and fan-based organization, so we don’t have a lot of industry supporters either. How can we bring these groups together, for the good of our community? Any ideas?